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Benefits of fabric softener.
Discover what conditioning can truly do for your fabrics.
How to use fabric softener
Learn the best way for you to arrive at that first embrace of fresh, wonderfully soft fabrics.
The top fabric softener beliefs
Fabric softener myths and beliefs
Ultra Downy Money Back Guarantee*
Try Ultra Downy with SilkTouch™ softness. Love it or your money back.** Mail the original UPC and purchase receipt within 30 days of purchase. Limit one refund per household.
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Now with new layered scents for an experience so fresh, it’s unforgettable.You’ll remember the days you wear it.
* Ultra Downy Liquid + Tide vs. leading value detergent alone | †Upgrade vs. detergent alone. | Facebook® is a registered trademark of Facebook Inc.Copyright 2015 Procter & Gamble. All Rights Reserved.p>
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