Benefits of fabric softener

Vs. the next leading liquid detergent alone

Benefits of fabric softener

Discover what conditioning can truly do for your fabrics.

We all know that Ultra Downy gives clothes that fresh smell and cozy softness—but did you know it also reduces wrinkles*? You may love fabric softener, but we know you’ll love it even more after reading up on the benefits that come in every bottle.

Oh, so soft.

Fabric softener is first and foremost what it says it is: a softener. Imagine your hair before and after you use conditioner. After conditioner, your hair feels soft, smooth, and generally manageable. A similar benefit is true for fabric softener: It smoothes and softens fabrics with an infusion of softening ingredients.

Familiar freshness.

The freshness of fabric softener can be a wonderful reminder of home, with the comforts of fresh sheets and fragrant towels. And Downy has a whole range of available scents, to satisfy almost any type of person. Do you prefer fresh, floral, exotic, or maybe fine fragrance inspired scents? Find the Downy scent for you.

Say no to static cling.

It strikes at the strangest time. You walk out the door and realize there’s a sock stuck to your pants, or your hair frizzes onto the back of your sweater. There’s nothing more annoying than static cling. Luckily, Ultra Downy helps protect against static cling in your clothes. It does so by neutralizing the negatively charged particles in scratchy fabrics that cause it. So clothes stay put!

*Vs. the leading regular liquid detergent alone.