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Don’t just look fabulous. Feel fabulous.
See how to upgrade your everyday with exclusive advice and help from your favorite bloggers and experts.Watch video
How to use fabric softener
Learn the best way for you to arrive at that first embrace of fresh, wonderfully soft fabrics.Learn more
The top fabric softener beliefs
Fabric softener myths and beliefsLearn more
Convenient Softness+ Free Tide & Downy
Discover the convenience of GE's SmartDispenserTM technology and get free** Tide and Downy with your purchaseLearn more
Ultra Downy and Infusions Money Back Guarantee
Try Ultra Downy with SilkTouch™ softness and Infusions. Love it or your money back.*
* Mail the original UPC and purchase receipt within 30 days of purchase. Limit one refund per household.
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*out of storage | †Upgrade vs. detergent alone | *vs. leading regular detergent alone| Facebook® is a registered trademark of Facebook Inc.
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