Our fresh, blooming favorite makes all your fabrics soft. Ultra Downy April Fresh liquid fabric softener provides an entire week of motion - activated freshness with just one wash. Plus, it’s formulated for softness—it’s like a fabric upgrade in a bottle†.
Want to learn more? View FAQ's
When you add Ultra Downy depends a great deal on your washer type. These days, fabric softener is easier to use than ever:
During the rinse cycle, Ultra Downy is released into the water where it's infused into fabrics for all the benefits you love.
Downy softeners help the surface of clothing feel soft to the touch. They also help neutralize the negatively charged particles in scratchy fabrics that cause static cling. And in addition to incredible freshness, new Ultra Downy is enriched with Renewing Scents Pearls - tiny beads of scent that release with movement, so you experience long-lasting freshness.
Your Ultra Downy bottle cap has three fill lines.
Lower line — for medium loads
Middle line — for large loads or front-loading HE machine medium loads
Upper line — for extra-large loads or front-loading HE machine large loads
What are the benefits of Ultra Downy?
Ultra Downy conditions your fabrics during the rinse cycle for the following benefits:
What are Renewing Scent Pearls?
Renewing Scent Pearls are our innovative scent technology that makes scent last in your fabrics. Each microscopic pearl contains scent, which releases with movement for fresh bursts of fragrance.
What is New about Ultra Downy April Fresh?
Ultra Downy April Fresh is an improved version of the classic fabric softener. It has a new scent technology that provides a week’s worth of freshness in just one wash, extending “Clean Sheet Day” into “Clean Sheet Week.”
What is Clean Sheet Week all about?
Ultra Downy April Fresh has scent pearls that lock in freshness for up to 7 days, allowing "Clean Sheet Day" to extend into "Clean Sheet Week." Whether it's the first day or the seventh day after laundry day, when you climb into bed, you experience renewing freshness.
How does Ultra Downy softness compare to the competition?
Ultra Downy contains more than double the softening ingredients than the next leading value brand's "Original Fresh" scent. One more way you get more from Downy.
Do Ultra Downy scents come in dryer sheets?
Will Ultra Downy irritate my skin or cause allergic reactions?
Ultra Downy should not irritate skin or cause allergic reactions for most people. However if you find yourself affected, we do have a dermatologist-tested Downy that’s free of dyes or perfumes. Learn more about Ultra Downy Free & Sensitive
Does Ultra Downy affect the drying time of fabrics?
Nope, your dryer settings are the only thing that should affect drying time. Try upping the spin cycle of your machine if your laundry is drying too slowly.
Will Ultra Downy stain my clothes?
All fabric softeners do run a small risk of staining. To prevent staining, be sure not to pour undiluted fabric softener directly onto fabrics. Here are some ways to remove fabric softener stains if they do occur:
I have a question. How can I talk to Downy?
We'd love to hear from you. Choose from the contact options below, and your question will be answered by a member of the Downy Team.
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