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Downy

How Downy Works

Let’s dive into the science behind Downy

How Downy Works

Let’s dive into the science behind Downy

How Downy protection works during the laundry process

When Downy Fabric Softener is added to the rinse cycle, it conditions every fiber to help protect your clothes from stretching, fading, and fuzz. By smoothing fibers, Downy reduces the friction among fibers preventing them from breaking, leading to less pilling and fuzz.

How Downy Touch-Activated Scent works

Perfume capsules are the technology that Downy Infusions uses to give your fabrics touch-activated scent. They are best described as really tiny bubbles that contain little bursts of perfume.

Perfume capsules are infused into your fabrics during wash, and remain intact for up to 12 weeks out of storage, waiting to be released by the power of touch.

When your fabrics are rubbed by hand or fabric-to-fabric, the perfume capsules will burst, releasing an invigorating puff of fragrance. So whenever you want to refresh the fragrance of Downy Infusions, all it takes is a simple touch.

How Downy Odor Prevention works

When you treat your laundry to Downy Fresh Protect Scent Beads, fabrics are infused with fresheners that knock out bad smells all day long. From body odor to mildew smells, stink is no match for the long-lasting freshness of Downy.

How Downy Motion-Activated Odor Neutralization works

Downy Fresh Protect Scent Beads work all day—with motion-activated fresheners to neutralize bad odors—perfect for working out.

We Stand for Safety and Sustainability

Safe Ingredients

Safe Ingredients

Fabric care you can trust

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Sustainability

Sustainability

We are committed to caring for clothes, the people who wear them, and the world we wear them in.

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