Protect your Clothes with Downy Fabric Conditioner

The agitation, spinning, and heat of the laundry process can damage clothes at the fiber level. But Downy Fabric Softener smooths and strengthens fibers to protect clothes from the damage of the wash, helping them maintain their shape. By smoothing fibers, Downy reduces the friction between them that causes them to break and leads to pills and fuzz. And when fibers break, colors appear duller, so using Downy also helps keep your clothes from fading.

Try Downy for Yourself

Downy Protects the Clothes You Love

We put a GoPro® in a washing machine.

What really happens to your favorite clothes during the laundry process? We put a camera into a washing machine to find out first-hand. Watch now

Downy protects against stretching.

Your clothes go through a lot during the laundry process. The average top-loader washer thrashes your clothes 3000 times every wash. Protect your clothes from stretching out of shape with the fiber level protection of Downy Fabric Softener. Learn more

Downy protects against fading.

The friction and heat from the laundry process can damage fibers, in fact some dryers on medium heat can reach temperatures hot enough to cook ribs. This fiber damage can dull the colors of your favorite clothes, so use Downy Fabric Conditioner to protect your fabrics from fading away too soon. Learn more

Downy protects against fuzz.

As the fibers of your fabrics get damaged, you might notice unsightly fuzzing and pilling. That’s why you should use Downy Fabric Conditioner to protect the fibers from damage, keeping them intact longer, reducing pills and fuzz on your favorite clothes. Learn more

Discover How Downy Works

Downy conditions and strengthens fibers: Dramatization. For best results use every wash.

How Downy protection works during the laundry process.

When Downy Fabric Softener is added to the rinse cycle, it conditions every fiber to help protect your clothes from stretching, fading, and fuzz.