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Downy

Downy Makes Your Clothes Softer, Fresher & Last Longer

Downy Makes Your Clothes Softer, Fresher & Last Longer

We put a GoPro® in a washing machine.

What really happens to your favorite clothes during the laundry process? We put a camera into a washing machine to find out first-hand.

Downy protects your clothes from washing machine damage

The agitation, spinning, and heat of the laundry process can damage clothes at the fiber level. But Downy Fabric Softener smooths and strengthens fibers to protect clothes from the damage of the wash, helping them maintain their shape.

Downy protects against stretching

Your clothes go through a lot during the laundry process. The average top-loader washer thrashes your clothes 3000 times every wash. Protect your clothes from stretching out of shape with the fiber level protection of Downy Fabric Softener.

Downy protects against fading

The friction and heat from the laundry process can damage fibers, in fact some dryers on medium heat can reach temperatures hot enough to cook ribs. This fiber damage can dull the colors of your favorite clothes, so use Downy Fabric Conditioner to protect your fabrics from fading away too soon.

Downy protects against fuzz

As the fibers of your fabrics get damaged, you might notice unsightly fuzzing and pilling. That’s why you should use Downy Fabric Conditioner to protect the fibers from damage, keeping them intact longer, reducing pills and fuzz on your favorite clothes.

Downy makes your clothes smell fresh

Nothing beats taking a moment, breathing deeply, and delighting your senses with your favorite fragrance. Downy® Infusions™ Fabric Conditioner gives your fabrics a long-lasting touch-activated scent so you can experience that moment of scent whenever you want.

Downy neutralizes odors

Use Downy Fresh Protect Scent Beads for 24-hour odor neutralization and freshness that lasts.

We Stand for Safety and Sustainability

Safe Ingredients

Safe Ingredients

Fabric care you can trust

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Sustainability

Sustainability

We are committed to caring for clothes, the people who wear them, and the world we wear them in.

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